The world of content marketing is forever thriving, with a battle being fought between quantity and quality, between value and content for content’s sake. More and more businesses are looking to make their content stand out and actually reach the audience they need to.
If you are hoping to have a huge impact in 2023, read on to discover some of the biggest trends and hottest tips for content creation this year…
Content for readers not robots
One of the big trends that is important this year is the focus back to creating content for people rather than simply trying to appeal to algorithms. Flooding the web with content that is keyword specific, has incredible backlinks and so on isn’t enough. You cannot produce a blog purely to try and hit the right notes for a search engine without thinking about the actual song.
It must be well-written, engaging and appealing to the target audience you are trying to engage with at the same time. Remember Google’s E-E-A-T – Experience, Expertise, Authoritativeness and Trustworthiness. The biggest and most popular search engine in the world puts a premium on quality and so should you.
Personalisation and user experience
While prioritising user experience isn’t exactly new, 2023 has brought with it a new laser focus on personalisation. It is more crucial than ever to know who your target market is, what they want and why you are the one to give it to them. Remember, you shouldn’t make it all about you.
Customers don’t want to hear about why you are great, they want to know how you are adding value and what you can do to help them. Your target audience should feel like you are talking straight to them rather than to people in general, or your content will be too vague and will easily be overlooked.
Tell a compelling story
Storytelling is arguably the best way to get across information. Individuals are far more inclined to remember something if it is told as a story. They are more likely to be able to imagine themselves a part of it, see where you are going, and take notice than if you ignore this powerful tool.
You can show off your brand personality while telling a compelling or entertaining tale that will help you stand out from the crowd and keep your audience engaged and coming back for more.
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Short-form videos and the power of visuals
Videos are a hugely popular form of content marketing at the moment, with short-form videos proving to be one of the hottest trends of 2023. Most people don’t have a huge attention span when it comes to time spent online. Utilising short-form videos means you are using the most impactful method to get your point across in the shortest time.
From infographics to images, charts to videos, the power of visuals cannot be denied. Varying your content forms can take your content creation and engagement to the next level today. If you are unsure how to make the most out of visuals for your content, your SEO agency in Miami can help.
Final thoughts
Many trends will stay relevant in the coming years. With the rise of AI generated content, the best way to create awesome content in 2023 is to put a premium on quality over quantity and ensure that you are writing for your customers and not yourself.
Whether you are impressing with valuable and compelling stories or dazzling with amazing videos, high-quality content is the true trend this year.