To many small business owners, the prospect of starting SEO can feel terribly overwhelming. After all, there’s so much terminology to master – let alone finding time for all of the immense work involved with a proper campaign bound for competitive success.
And let’s be honest: whenever you hear something being compared to a ‘marathon’; unless you are some kind of masochist, it doesn’t exactly inspire enthusiasm does it?
Well, like it or not, SEO is very much like a marathon: it’s exhausting, it’s never ending, but by gosh is it entirely worth it!
Read on and we’ll tell you why you need to join the race. You won’t regret it!
Why is SEO compared to being like a marathon?
You’ll often hear SEO being compared to a marathon because it’s a process that is never finished. To the uninitiated, some people believe that you can “do your SEO” and then sit back and enjoy the fruits of your labour. Unfortunately, this is not so. Otherwise SEO would be like a sprint – which it is not.
Instead, with SEO, you have to continue driving forward and investing in your online presence. You need to be creating new, high-value content as frequently as possible; you have to continue developing a strong backlink profile from reputable and relevant websites; and you need to remain ahead of the curve and make the necessary onsite optimizations so as to keep the search engine gods happy.
Sounds exhausting right?
Correct.
Is search engine optimization really worth the effort?
SEO is indeed worth the effort. And if it all sounds like a heck of a lot of work, it’s because it is. However, it doesn’t have to be exhausting and never ending for you (there’s enough stress in the workplace as it is). In fact, if you hire the right SEO agency, you can quite literally sit back and enjoy the results while the experts do all of the hard work instead – just as you’d hire an accountant to manage the books or a fit-outs specialist to renovate your shop.
Either way, whether you decide to take on all of the responsibility and handle it in-house or if you decide to outsource your needs to a third-party, just make sure you get it done.
Why?
Because proper SEO is transformative for businesses. When you can experience a potential ROI of anywhere between 220% and 1,220%, it’s certainly not something to be snuffed at, is it?
Final thoughts: Save your energy and let the pros run the course
SEO is a time and resource intensive digital marketing strategy – but that doesn’t mean it isn’t worth investing in. The reality is: it takes time and resources to master and when you do so, it can yield incredibly lucrative results for your business.
So, take your time, do your due diligence, hire the right SEO agency, and sit back while the results speak for themselves.